Brand Image Survey
Companies
that have a strong brand image will not
only acquire new customers but also maintain their existing customers’
base.
Therefore, a brand image survey will help the companies know
their brand
position and identify areas of improvement.
Research design
Research design
Research
method:
Quantitative
research will be used with large
sample size, and then using qualitative research to obtain in-depth
analysis
for brand image.
Data
collection method:
- Quantitative
method consists of face-to-face interview, telephone interview, and
online survey;
- Qualitative
method consists of an in-depth interview, focus groups and discussion
groups. These research techniques will be selected
depending on research objectives
Benefits:
- Recommendations
on creating/managing brand image and service
- Recommendations
on improving brand image
- The
organization’s Brand positioning compared to competitors in the same
business.
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